Black Impact: Can African Americans Move Markets?

Char Saint

The brand impact of conscious African-American consumers is being seen right before of eyes.As seen through social media, we have started to broker a seat at the table and are demanding that brands and marketers speak to us in ways that resonate culturally and experientially—if these brands want their business. And with African Americans spending $1.2 trillion annually, brands have a lot to f*cking lose.