Albert Einstein once said that if you can’t explain it simply, you don’t understand it well enough.
First say to yourself what you would be; and then do what you have to do.
It’s not always that we need to do more but rather that we need to focus on less.
If you’re offered a seat on a ticket shop, don’t ask what seat! Just get on.
If you aren’t willing to risk the usual you will have to settle for the ordinary.
With the new day comes new strength and new thoughts.
ASSUME FORMLESSNESS – By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.
DO NOT GO PAST THE MARK YOU AIMED FOR; IN VICTORY, LEARN WHEN TO STOP – The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.
NEVER APPEAR TOO PERFECT – Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.
PREACH THE NEED FOR CHANGE, BUT NEVER REFORM TOO MUCH AT ONCE – Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.