African Americans make up just 14% of the population, yet we are responsible for some $1.2 trillion in purchases annually. Here are a few odd facts when you dive into the dollars spent:
“In some cases, black consumers make up over 50% of overall spending, such as the category of dry grains and vegetables. But other categories are stand-outs as well, like baby food (42.76%) personal soap and bath needs (41.64%) and air fresheners and deodorizers (38.29%).”
Let’s not get into the facts spelled out in Race to Incarcerate by Marc Mauer’s The Sentencing Project which tells the tragic story of runway growth in the number of prisons and jails, and the over reliance on imprisonment to stem problems of economic and social development which directly affect African-Americans.