Dior’s SS19 Campaign in Vouge Confirms “Culture Vulture” Vibes

Char Saint

I want to preface this post with saying that I read a book last year by Malcolm Gladwell titled “Blink: The Power of Thinking Without Thinking”. The author’s theory was that our snap judgments and first impressions in the first two seconds of any experience are usually the most accurate. (I might reread Blink just to do a #RawReview & trust it’ll be worth the reread.)

Now to the matter at hand. Oh Dior mon cheri. 🤦🏾‍♀️

PSA 🗣 to Maria Chiuri: Your SS19 campaign ad as featured in Vogue’s February 2019 issue screamed “culture vultures” in those first two seconds as aforementioned. Both my snap judgment and my first impression said “See they really do want to be us.”

A quick background story on Maria Grazia Chiuri, currently serving as creative director of Dior. As of 2016 she was the first and only woman to lead the creative side of the Christian Dior in their entire 69 years of history. So you’d think that after allllllllll this time the lady would have thought to tread lightly, right? So y’all want the culture but not the struggle?