Looks like the overall investment involved in podcasting is very low. For luxury brands like Chanel that aren’t strapped for cash, it’s an easy experiment for brands to test out.
For start-ups or up and coming brands like mine, costs usually involve a few hundred dollars for equipment and online hosting fees ranging between $30 and $50 per month (according to those with experience in their production).
Most of the brands that now feature podcast as a digital marketing tactic recruited a host from inside their ranks and this avoided the hefty price tag that would’ve come with hiring from outside. From over here, it’s looking like a Podcast series featuring your favorite wouldn’t be a bad idea.