Female podcast listeners are driving much of the industry’s growth. Their total monthly listenership jumped 14 percent in 2018 according to BOF.
If that isn’t enough, just under one-quarter of American women now listen to podcasts each month, compared to 27 percent of American men.
Adding up yet? Here’s more, Americans are now listening to an average of 7 different podcasts per week and the average is most popular with folks aged 24–54.
The market numbers certainly make sense for fashion and beauty brands targeting female customers with disposable income. But let’s be real, the audience for a deep dive into a designer’s inspiration or Chanel’s take on opera is often narrow and not everyone really gives two fu*ks about what another has to say. Right?