Chanel’s “3.55” In-Store Podcast

Char Saint

In 2017, Chanel debuted its “3.55 podcast in-store at the famed Paris retailer Colette hosted by the journalist Daphné Hézard as a celebration of the store’s final days before it closed that December.

The first iteration of the show donned conversations with amigos de la casa like Pharrell Williams and since then, “3.55” has featured series like “Handbag Stories” (anecdotes from assorted Chanel bag lovers like model Soo Joo Park) and, most recently, “Chanel at the Opera” (conversations on creativity with choreographers, dancers and actors).

My thing is if a major fashion house and luxury brand such as Chanel is now both embracing and adopting digital marketing moves, shouldn’t we be as well?

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