Would You Podcast your Brand?

Char Saint

According to Edison Research in 2018, 48 million people in the United States alone tuned in to podcasts each week, a number that’s up six million from 2017 evidence that the audience, though still small for many branded podcasts, has potential to grow.

It’s possible that this format allows a fashion brand to reach a much broader audience, both in-store and on a national level but the Podcasts seem to tell a longer and more intimate story and so long as your host has the ability to connect with listeners on a very personal level, success is inevitable.