Posh Podcasting with Fashion

Char Saint

So apparently despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.

Longform audio does in fact serve as another platform, like video before it, for fashion brands to speak directly to their most loyal fans, customers and clientele, offering what’s positioned or wrapped up as an authentic glimpse behind-the-scenes. 

Word on the street is that Saks in NYC recently joined a wave of fashion and beauty companies that are now turning to podcasts working to prove their selves in the digital age. Saks’ new beauty floor now has everything you might expect from a high-end emporium including a podcast in residence.