How Vogue is Selling Access

Char Saint

So how is it determined and who’s to say that their selection process is accurate, but fair?

Vogue holds the most valuable title in Condé Nast’s portfolio, and now the US edition is leveraging its authority in the eyes of brands and readers. Why? Oh but of course to generate revenue. According to BOF, it’s a challenging time for the publisher and new ways of generating revenue is the only option.

Vogue is in the process of rolling out a new membership programme for readers and the offerings will include exclusive content and access to the magazine’s editors and exclusive events. In other words, you’ve got to pay-to-play when it comes to our beloved Vogue.

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