Vogue Runway’s Index Tag

Char Saint

Wondering where I’ve been all this time. Apparently, now for $20,000 a year — and pending Vogue editor approval — a designer or brand can have their lookbook or collection images uploaded to Vogue’s Runway website and app twice annually, according to a term sheet reviewed by BoF.

What’s surprisingly interesting is that the option has been available for a minimum of three seasons, according to a source with knowledge of the publication’s strategy, and does not include reviews or other written content that come when you’ve been “chosen”.

My issue with the $20k price tag (outside of the obvious $20k price tag) is that a designer or brand can opt in and still be at a disadvantage simply because their lookbook or collection images aren’t reviewed and there’s no written content as with shows like Chanel and Gucci.

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